Where the Spark Starts

Vote for #ProjectAtrium

This Project Atrium exhibition is like no other. It started with a Mystery Artist whose identity was kept secret until a few weeks before the opening. Satellite versions of the artwork popped up around Jacksonville, taking the Project Atrium series outside MOCA Jacksonville’s walls for the first time.

Jacksonville artist Shaun Thurston has entered the piece to compete in the One Spark crowdfunding festival. To top it off, Thurston will donate half the money earned from One Spark to support future MOCA artists—giving you twice as many reasons to vote for Project Atrium (One Spark project number 20196). Thurston’s work is the culmination of his 2013 One Spark project in which he pledged to complete 20 murals in a year.

Vote or donate by downloading the One Spark app, visiting beonespark.com, or going to the One Spark tent in Hemming Plaza.

Watch It

See Thurston’s process as he worked behind the curtain to complete Project Atrium.

Project Atrium: One Spark featuring Shaun Thurston from MOCA Jacksonville on Vimeo.

Read About It

Download the Gallery Guide to read an in-depth narrative on Shaun and his #ProjectAtrium installation.

Tag It

Use #ProjectAtrium on social media.

Grow It

Although only people who attend One Spark can vote, anyone from around the world can make a personal contribution through One Spark’s site, similar to Kickstarter or RocketHub.

Wear It

Get a free #ProjectAtrium button for voting or buy a T-shirt.

Pitch It

Be at the Hemming Plaza stage at 5 p.m. Thursday, April 10, for Thurston’s One Spark pitch.

Discuss It

Attend the discussion with Thurston at 2 p.m. Saturday, April 12, in the Theater.

Map It

Check out Thurston’s satellite murals and other work on this map.

Inside the Museum

Live from MOCA

WJXT News Programs

Channel 4 is broadcasting live from the front of the Shop for its morning, noon, and evening news programs.

WJCT’S First Coast Connect

Melissa Ross is hosting the popular call-in show live from the Theater at 9 a.m. April 9-11. Audience members will ask questions on the air.

Eat, Drink, Shop, and Relax

Café Nola

Open for Lunch and Dinner*

Café Nola serves upscale bistro fare in a relaxed setting with a focus on Mediterranean-style, Southern-influenced dishes. Make your reservations today by calling 904-620-3231.

*Closed for dinner April 9 due to the Members’ Reception .

The Lobby Bar

  • Best beer prices at One Spark: $4.
  • Get your drink in a free #ProjectAtrium souvenir cup!
  • Ask about the Shaun Thursty!

If the lobby bar isn’t open, buy a drink at the bar in Café Nola.

The MOCA Shop

Buy a stylish #ProjectAtrium T-shirt: $20.
Select your favorite #ProjectAtrium postcards: $1.

The Theater

Grab a drink, relax in the air conditioning, and watch videos about MOCA’s exhibitions and programs.

During the Festival

One Spark Hours

  • April 9: 11 a.m.-10 p.m.
  • April 10-12: 11 a.m.-10 p.m.
  • April 13: 11 a.m.-5 p.m.

Free Admission on the First Floor

Admission to the upper galleries is $5.


  • Join during One Spark: Receive a free #ProjectAtrium T-shirt
  • Exclusive events: The Members’ Preview for The New York Times Magazine Photographs exhibition on April 25 and many more
  • Discounts: The MOCA Shop, summer camp, special events
  • Cost: Individual $50, Dual $75, Family $100

Come Back and See Us

The New York Times Magazine Photographs

Come back April 26 for news, sports, fashion, and celebrity photos straight out of the pages of one of America’s most beloved magazines.